NIOdesign®
Automotive retail campaigns that go beyond the OEM template
Automotive retail campaigns that go beyond the OEM template
5+ years dedicated to Mercedes-Benz creative at Publicis Emil / Team X. Now partnering directly with automotive dealer networks.
© 2026 NIOdesign® Studio
Automotive retail campaigns that go beyond the OEM template.
5+ years dedicated to Mercedes-Benz creative at Publicis Emil / Team X. Now partnering directly with automotive dealer networks.
© 2026 NIOdesign® Studio
Selected clients
Selected clients
Automotive + Brand
Automotive + Brand
(Selected)
Projects.
Projects.
©2026
©2026
©2026
A selection of automotive retail campaigns, digital rollouts and brand identities, built for visual impact and real-world performance.
Testimonials
Testimonials
Experiences.
©2026
©2026
©2026
Jorina K.
Marketing Manager, Mercedes-Benz Ringwood | Mercedes-Benz Toorak | Silver Star Motors
We’ve had a great experience working with Yibo across our Mercedes‑Benz dealerships. His designs are consistently creative, on‑brand, and visually strong, with an excellent eye for detail. Turnaround times are always fast, which makes a huge difference in a retail environment, and communication is clear and easy throughout the process. Yibo is reliable, proactive, and a pleasure to work with. Highly recommended.
Jorina K.
Marketing Manager, Mercedes-Benz Ringwood | Mercedes-Benz Toorak | Silver Star Motors
We’ve had a great experience working with Yibo across our Mercedes‑Benz dealerships. His designs are consistently creative, on‑brand, and visually strong, with an excellent eye for detail. Turnaround times are always fast, which makes a huge difference in a retail environment, and communication is clear and easy throughout the process. Yibo is reliable, proactive, and a pleasure to work with. Highly recommended.
Jorina K.
Marketing Manager at Mercedes-Benz Ringwood | Mercedes-Benz Toorak | Silver Star Motors
We’ve had a great experience working with Yibo across our Mercedes‑Benz dealerships. His designs are consistently creative, on‑brand, and visually strong, with an excellent eye for detail. Turnaround times are always fast, which makes a huge difference in a retail environment, and communication is clear and easy throughout the process. Yibo is reliable, proactive, and a pleasure to work with. Highly recommended.
Emily T.
Former Head of Brand & Content, Mercedes-Benz Australia
I worked with Yibo from 2019 to 2023 and he was an incredible designer who was meticulous in his work and a fantastic person to work with.
Emily T.
Former Head of Brand & Content, Mercedes-Benz Australia
I worked with Yibo from 2019 to 2023 and he was an incredible designer who was meticulous in his work and a fantastic person to work with.
Anna T.
Chief Marketing Officer, TrueEV Group (XPENG Australia)
NIOdesign supported us across multiple campaign briefs, including digital and out-of-home creative. Their team brings strong experience in automotive marketing, combining strategic thinking with high-quality creative execution. They were a valuable partner and consistently delivered thoughtful, well-crafted work.
Anna T.
Chief Marketing Officer, TrueEV Group (XPENG Australia)
NIOdesign supported us across multiple campaign briefs, including digital and out-of-home creative. Their team brings strong experience in automotive marketing, combining strategic thinking with high-quality creative execution. They were a valuable partner and consistently delivered thoughtful, well-crafted work.
About us
About us
Showreel
NIOdesign®
See the work in motion
Campaign creative across Mercedes-Benz, BMW, XPENG and dealer networks — from concept to rollout, in motion.
A look at campaign creative across Mercedes-Benz, BMW, XPENG and dealer network work — strategy, design and rollout, in motion.
Watch showreel
(2025-26©)
Why choose us
Why choose us
Automotive experience. Brand-safe execution.
Your digital journey begins with a conversation. Let's talk today.
From A-Class to EQS — brand-safe, every time.
Your digital journey begins with a conversation. Let's talk today.
From A-Class to EQS, AMG performance to EQ electric, I delivered campaign creative across the Mercedes-Benz model range as part of the dedicated team at Publicis Emil / Team X — maintaining brand consistency across every model and touchpoint.
01
Mercedes-Benz models covered
Across Mercedes-Benz's full range.
01
Mercedes-Benz models covered
Across Mercedes-Benz's full range — Core, AMG and Electric lines.
01
Mercedes-Benz models covered
Across Mercedes-Benz's full range.
02
Dedicated Mercedes-Benz experience Publicis Emil / Team X Australia & New Zealand
02
Dedicated Mercedes-Benz experience Publicis Emil / Team X Australia & New Zealand
02
Dedicated Mercedes-Benz experience Publicis Emil / Team X Australia & New Zealand
What we do
What we do
Services.
Services.
(4)
(4)
(4)
(001)
Campaign strategy
Insight, offer architecture and creative direction for retail moments that matter.
Categories
Campaign thinking
Creative direction
Consumer insight
Campaign calendar
Territory development
2+
Campaign strategy
(002)
Campaign Creative
Photography, video and copy adapted for dealer-scale rollout.
Categories
Creative direction
Video & motion
Copywriting
Retouching
Asset adaptation
5+
Campaign Creative
(003)
Digital experience
Landing pages, EDM and social builds that convert campaign traffic.
Categories
Landing pages
EDM design
Social content
Paid social assets
Web builds
4+
Digital experience
(004)
OOH & retail execution
Billboards, shopping centre displays and in-dealership creative.
Categories
Billboards
Shopping centre displays
Dealership POS
Window signage
Print collateral
6+
OOH & retail execution
(001)
Campaign strategy
Insight, offer architecture and creative direction for retail moments that matter.
Categories
Campaign thinking
Creative direction
Consumer insight
Campaign calendar
Territory development
2+
Campaign strategy
(002)
Campaign Creative
Photography, video and copy adapted for dealer-scale rollout.
Categories
Creative direction
Video & motion
Copywriting
Retouching
Asset adaptation
5+
Campaign Creative
(003)
Digital experience
Landing pages, EDM and social builds that convert campaign traffic.
Categories
Landing pages
EDM design
Social content
Paid social assets
Web builds
4+
Digital experience
(004)
OOH & retail execution
Billboards, shopping centre displays and in-dealership creative.
Categories
Billboards
Shopping centre displays
Dealership POS
Window signage
Print collateral
6+
OOH & retail execution
(001)
Campaign strategy
Insight, offer architecture and creative direction for retail moments that matter.
Categories
Campaign thinking
Creative direction
Consumer insight
Campaign calendar
Territory development
2+
Campaign strategy
(002)
Campaign Creative
Photography, video and copy adapted for dealer-scale rollout.
Categories
Creative direction
Video & motion
Copywriting
Retouching
Asset adaptation
5+
Campaign Creative
(003)
Digital experience
Landing pages, EDM and social builds that convert campaign traffic.
Categories
Landing pages
EDM design
Social content
Paid social assets
Web builds
4+
Digital experience
(004)
OOH & retail execution
Billboards, shopping centre displays and in-dealership creative.
Categories
Billboards
Shopping centre displays
Dealership POS
Window signage
Print collateral
6+
OOH & retail execution
FAQ.
FAQ.
Got questions? We’ve got answers. Here’s everything you need to know about working with us.
A short brief — even something as simple as “Limited-Time Offer”, “Test Drive” or “SUV Weekend”— is enough to get started. From there, I’ll typically develop two creative directions, refine the chosen route, and roll it out across the required channels.
Dealer-level social, EDM and poster campaigns can move in as little as a week or two from brief to rollout. Larger, multi-format campaigns (OOH, digital, print) typically run 2–4 weeks depending on scope.
Yes — every project is delivered fully within the relevant OEM's CI (Mercedes-Benz, BMW, or your own dealer brand standards). Brand compliance isn't negotiable, even when the creative direction is bold.
Campaign strategy, creative production, digital experience, and OOH/retail execution — social, EDM, posters, billboards, shopping centre displays, dealership POS, landing pages.
Both. Several dealer relationships — including Mercedes-Benz Ringwood, Toorak, and Silver Star Motors — are ongoing, spanning multiple campaigns over time. One-off projects are just as welcome.
Direct link back to your CTA — "Start a conversation" — plus maybe a note on what to include in that first message (the moment/offer, timing, format needs).
A short brief — even something as simple as “Limited-Time Offer”, “Test Drive” or “SUV Weekend”— is enough to get started. From there, I’ll typically develop two creative directions, refine the chosen route, and roll it out across the required channels.
Dealer-level social, EDM and poster campaigns can move in as little as a week or two from brief to rollout. Larger, multi-format campaigns (OOH, digital, print) typically run 2–4 weeks depending on scope.
Yes — every project is delivered fully within the relevant OEM's CI (Mercedes-Benz, BMW, or your own dealer brand standards). Brand compliance isn't negotiable, even when the creative direction is bold.
Campaign strategy, creative production, digital experience, and OOH/retail execution — social, EDM, posters, billboards, shopping centre displays, dealership POS, landing pages.
Both. Several dealer relationships — including Mercedes-Benz Ringwood, Toorak, and Silver Star Motors — are ongoing, spanning multiple campaigns over time. One-off projects are just as welcome.
Direct link back to your CTA — "Start a conversation" — plus maybe a note on what to include in that first message (the moment/offer, timing, format needs).
A short brief — even something as simple as “Limited-Time Offer”, “Test Drive” or “SUV Weekend”— is enough to get started. From there, I’ll typically develop two creative directions, refine the chosen route, and roll it out across the required channels.
Dealer-level social, EDM and poster campaigns can move in as little as a week or two from brief to rollout. Larger, multi-format campaigns (OOH, digital, print) typically run 2–4 weeks depending on scope.
Yes — every project is delivered fully within the relevant OEM's CI (Mercedes-Benz, BMW, or your own dealer brand standards). Brand compliance isn't negotiable, even when the creative direction is bold.
Campaign strategy, creative production, digital experience, and OOH/retail execution — social, EDM, posters, billboards, shopping centre displays, dealership POS, landing pages.
Both. Several dealer relationships — including Mercedes-Benz Ringwood, Toorak, and Silver Star Motors — are ongoing, spanning multiple campaigns over time. One-off projects are just as welcome.
Direct link back to your CTA — "Start a conversation" — plus maybe a note on what to include in that first message (the moment/offer, timing, format needs).
2026 NIOdesign® Studio
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you’ll have a clear scope, timeline and next step.
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you’ll have a clear scope, timeline and next step.
2026 NIOdesign® Studio
Let's build your next campaign
Tell us what you're planning — SUV Weekend, Test Drive, EOFY, Demonstrators, Used Car, Boxing Day, or something new. We'll take it from there.
Quick response.
Reach out and you'll hear back directly — no account managers, no handoffs.
Clear next steps.
After a quick conversation, you’ll have a clear scope, timeline and next step.