top of page
All Posts


Mercedes-Benz Retail Campaign Work (2019–2024)
As part of the dedicated Mercedes-Benz creative team at Publicis Emil / Team X, I helped deliver national-scale retail and campaign...
Yibo Li
Sep 262 min read


hiStella AI Startup Branding Success | NIOdesign Case Study
Discover how NIOdesign turned ‘Stella’ into ‘hiStella,’ crafting an AI workspace companion that shone at WAIC 2025. Explore sketches, strategy, and client feedback. Read now
Yibo Li
Aug 43 min read


How We Helped Arravite Build a Light, Confident, and Everyday Wellness Brand on Social Media
Case Study by NIOdesign Studio, Melbourne In today’s fast-moving wellness market, standing out means more than just listing product...
Yibo Li
Apr 303 min read


Startup Branding: Motphys, a New Force in Virtual Physics Simulation
Animated logo Visual for Motphys Wechat The logo is built from two interlocking triangles — one symbolizing the Physics Engine and the...
Yibo Li
Apr 273 min read


Building a Cohesive Brand Identity for JetLife — A Biotechnology Startup
Building a strong brand is no longer optional for startups — it’s essential. In today’s competitive market, biotech and technology-driven...
Yibo Li
Apr 273 min read


SynMetaBio Startup Branding Wins 2024 IDA Design Award
We’re thrilled to announce that NIOdesign has been awarded an Honorable Mention at the 2024 IDA Design Awards for our branding design...
Yibo Li
Apr 272 min read
Melbourne Based
Award Winning Design Studio
bottom of page