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As part of the dedicated Mercedes-Benz creative team at Publicis Emil / Team X, I helped deliver national-scale retail and campaign assets across every model line in Australia & New Zealand.
From A-Class to EQS, from AMG performance models to EQ electric vehicles, this page offers an overview of the full range of work I contributed to as a Senior Designer.
XPENG AU
XPENG G6
Extended Offer Retailer Campaign
XPENG G6
Christmas Offer Retailer Campaign
XPENG G6
USP lead, Test Drive Focus National Campaign
XPENG G6
Offer Campaign
Mercedes-Benz
Campaign Work
(2019–2024)
Mercedes-Benz campaigns
AMG GT Family Campaign
Led the AMG GT Family campaign rollout with on-brand visuals across digital, print, and social — capturing its bold, performance-driven spirit for national dealer use.
Retail Campaign
As part of the creative team, I helped deliver campaigns for 30+ Mercedes‑Benz models AU & NZ. We produced fast, consistent on‑brand assets — from social to dealer POS.
Warranty Insignia Design
I contributed to the 5‑Year Warranty insignia design system, ensuring it scaled cleanly across print, digital, and dealer‑use materials.
The new Actros Launch
I supported visual campaigns for the Actros launch — communicating innovation and performance to commercial audiences with impactful design.
MERCEDAYS
As senior designer, I helped create visuals and retail assets for MERCEDAYS — from typography‑led creative to in‑store displays, all aligning with luxury brand standards.
Mercedes-Benz HQ Window Decal Design
Designed window decal concepts for the Mercedes-Benz HQ. Used a clean star-grid to deliver brand presence and subtle architectural impact.
Branding work
hiStella
We helped this AI startup feel human and relatable with a playful star identity and warm tone. Presented at the 2025 World Intelligent Artificial Conference.
MIHIJO
We built a bold, trustworthy identity for MIHIJO—striking the right balance between clinical and joyful. It now stands out on shelves and connects deeply with pet parents.
Arravite
We gave Arravite a clean, credible look that blends science with calm. The result: a modern wellness brand ready to lead in health and biotech retail.
SynMeta Bio
We helped this biotech startup translate deep science into a clean, modern brand. With an award-winning identity, SynMeta Bio now communicates innovation and trust to investors, partners, and the scientific community.
Motphys
Motion physics can be hard to grasp — but branding it doesn’t have to be. We crafted a bold, tech-forward identity that positions Motphys as a cornerstone of AGI and immersive worlds.
JetLife
JetLife needed a brand that could match the future-forward feel of its medical tech. We built a sleek, professional identity system that brings credibility and clarity to complex bio diagnostics.
e-stores
Arravite
Arravite’s probiotics deserved more than a template. We designed a clean, clinical store that highlights product benefits, boosts credibility, and guides users toward smarter health choices.
Mamacare
MamaCare needed a warm, trustworthy e-store for mums at every stage. We crafted a gentle, intuitive site that speaks care—with UX that converts browsers into loyal customers.
ArraCare
We turned ArraCare’s science-backed haircare into a bold, modern Shopify store that feels premium yet accessible. Built to inspire confidence and built to sell—from first scroll to checkout.
Melbourne Based
Award Winning Design Studio
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