Case Study: How We Built a Cohesive Brand Identity for JetLife — A Biotechnology Startup
- Yibo Li
- Apr 27
- 3 min read
Updated: Apr 30
Building a strong brand is no longer optional for startups — it’s essential.
In today’s competitive market, biotech and technology-driven companies need a brand that communicates trust, innovation, and a clear vision from day one. That’s exactly what we helped JetLife, a biotechnology startup, achieve.
In this case study, we’ll show you how a thoughtful branding process can help startups launch with confidence, attract investors, and stand out in their industry.
About JetLife
JetLife is a pioneering biotechnology company focused on next-generation DNA synthesis and bio-intelligent manufacturing solutions. With a mission to unlock new possibilities through precision science, JetLife needed a brand identity that could match their innovative spirit and scientific rigor.
Our Branding Approach for JetLife
From the first meeting, we knew JetLife needed more than just a logo — they needed a complete branding ecosystem that would set the foundation for their product launches, investor communications, and future growth.
Here’s what we created:
✅ Logo Design:
Inspired by hexagonal molecular structures and the rhythm of DNA, the JetLife logo combines bold and thin typography with a dynamic arc of hexagons — symbolizing transformation, connection, and future innovation.
✅ Brochure Design:
A clean, structured A4 product brochure to introduce JetLife’s technology to the market and shareholders, combining scientific credibility with design elegance.
✅ PowerPoint Template:
A professional, flexible template for investor pitches, product showcases, and internal communications, ensuring consistent branding across all decks.
✅ Product Exterior Concept:
We supported the design of JetLife’s machine appearance, blending cutting-edge aesthetics with practical functionality.
✅ Brand Guidelines:
A comprehensive guide covering logo usage, typography, color palette, and visual principles to maintain brand consistency as the company grows.
✅ Website Concept:
We proposed a website structure and style that would carry forward JetLife’s clean, future-oriented brand image into their digital presence.
Why Strong Branding Matters for Startups
Many startups focus solely on product development — and overlook branding until it’s too late.
But the truth is: your brand IS your first impression.
A strategic brand identity helps startups:
• Build trust with investors, partners, and customers.
• Communicate innovation and vision clearly.
• Stand out in a crowded, competitive market.
• Speed up growth by aligning marketing, sales, and product teams under one consistent message.
Key Takeaways for Startup Founders
If you’re a startup founder or early-stage company, here are a few lessons from JetLife’s branding journey:
• Start early: Don’t wait until product launch to think about branding. It should evolve alongside your product.
• Think system, not just logo: Invest in a full set of brand tools — brochures, templates, brand guidelines — to save time and build consistency.
• Align branding with your business goals: A good brand tells your story and supports your go-to-market strategy.
• Work with experts who understand startups: A partner who knows how to balance business needs and design creativity can make all the difference.
Ready to Build a Brand That Launches Your Startup to Success?
We specialize in helping startups like JetLife transform ideas into powerful brands.
If you’re preparing for your product launch, fundraising round, or go-to-market push, we can help you build a brand that moves fast and scales with you.
Contact us today to start your branding journey!
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