Mercedes-Benz Retail Campaign Work (2019–2024)

Yibo Li
Sep 26
2 min read

As part of the dedicated Mercedes-Benz creative team at Publicis Emil / Team X, I helped deliver national-scale retail and campaign assets across every model line in Australia & New Zealand. From A-Class to EQS, from AMG performance models to EQ electric vehicles, this page offers an overview of the full range of work I contributed to as a Senior Designer.

Model covered

Mercedes-Benz Core models 🚗

Model	Retail Assets Delivered
A-Class	Social Ads, Tent Cards, Digital Banners, POS Signage, Landing Page Visuals
B-Class	Social Ads, Print Assets, POS Materials
C-Class	Digital Banners, In-Store Screens, Social + Print Assets
E-Class	Animated Social, Posters, Web Assets
S-Class	Premium Print Collateral, Social Ads, Window Decals
GLA	Retail Toolkit, Tent Cards, Social Banners
GLB	POS Signage, Social Posts, Dealer Email Assets
GLC	Full Campaign Toolkit, Web Graphics, POS Displays
GLE	Afterpay Retail Pack, Social, Screen Assets
GLS	Premium Display Materials, Print, Landing Page Visuals
V-Class / Vans	Dealer Flyers, POS Decals, Digital Retail Assets

Mercedes-AMG models 🏁

Model	Retail Assets Delivered
A 35 / A 45	Dark-Themed Social Assets, Premium Print, AMG Dealer Toolkit
CLA 35 / CLA 45	Social Campaigns, POS Materials, Digital Launch Visuals
C 43 / C 63 S	High-Performance Launch Visuals, Tent Cards, Email Assets
E 53 / E 63 S	Brochures, Web Graphics, In-Dealer Ads
GLE 53 / GLE 63 S	Dark Visual Toolkit, Retail Pack, Social + Motion Assets
GLS 63 S	Hero Banners, Animated Loops for Screens, Premium Social Campaigns

Mercedes-Benz Electric models ⚡

Model	Retail Assets Delivered
EQA	Clean Digital Banners, Animated Social Ads, POS Grid
EQB	Launch Visuals, Retail Posters, Dealer Display Screens
EQC	Interactive Showroom Graphics, Web Asset Packs
EQE	Social Story Set, Campaign Banners, In-Store Signage
EQS	Premium Visual Toolkit, Motion Graphics, Digital Retail Materials

Mercedes-Benz

Mercedes-AMG High-Performance Models

Mercedes Electric line

Full-Spectrum Experience. Brand-Safe Execution.

From performance to luxury, electric to entry-level, I’ve supported retail design across the full Mercedes-Benz lineup—helping dealers activate campaigns faster while staying 100% on-brand. Whether it’s a national sales event or a local launch, this depth of model experience allows me to move quickly and confidently in automotive retail environments.