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How We Helped Arravite Build a Light, Confident, and Everyday Wellness Brand on Social Media

  • Writer: Yibo Li
    Yibo Li
  • Apr 30
  • 3 min read

Updated: May 1

Case Study by NIOdesign Studio, Melbourne


In today’s fast-moving wellness market, standing out means more than just listing product benefits — it’s about telling a story your audience connects with.



Arravite is an emerging wellness brand offering gentle, everyday supplements tailored for modern lifestyles. When they approached us at NIOdesign Studio, their goal was clear: Create a warm, uplifting, and trustworthy social media presence that reflects their philosophy of “light daily balance.”


We helped them build that vision from the ground up — with content, design, and strategy that brings their story to life.

Brand Positioning

Gentle, Daily, and Feel-Good Wellness

Our Content Strategy

Wellness That Fits Into Real Life

Visual Direction

Simplicity with Substance

The Result

A Brand That Feels Trustworthy and Approachable


✦  Brand Positioning: Gentle, Daily, and Feel-Good Wellness

Arravite’s identity is built around subtle strength — not flashy claims, but the small, consistent habits that support better health.


To reflect this, we established a visual tone and content direction focused on:

  • Soft, airy colours that evoke calm and clarity

  • Lifestyle-forward content that blends naturally into daily routines

  • Simple, accessible messaging that encourages consistency


✦ Our Content Strategy: Wellness That Fits Into Real Life


To maintain consistency and storytelling over time, we created a monthly content plan with three pillars:


1. Product Moments

Focus on how each product supports everyday needs like energy, focus, or digestion — delivered in simple language with clean visuals.



2. Lifestyle Integration

Show how the supplements fit into real routines — from your morning desk setup to your gym bag.


3. Seasonal Campaigns

From spring resets to World Gut Health Day, we built content that aligned with moments Australians already care about.




✦ Visual Style: Minimal, Warm, and Consistent


  • A cohesive pastel palette

  • Neutral natural lighting and soft shadows

  • Calm composition with plenty of breathing room

  • Modern sans-serif typography and illustrated accents


The result: a feed that looks easy, feels trustworthy, and brings a daily wellness habit to life.


✦ Paid Media: Translating Product Benefits into Scroll-Stopping Ads


To support Arravite’s social and eCommerce efforts, we designed a series of paid digital banners for Meta Ads and Google Display. Each creative was built to visually reinforce the product’s key benefits while maintaining brand consistency across the probiotic range.


These 1200x1200 visuals were optimized for mobile-first experiences and featured:

  • Clear, benefit-led messaging (e.g. “Enhances Digestive Balance”, “Supports Vaginal Health”)

  • Strong product hero focus with clean, soft-lit photography

  • Distinctive colour coding to differentiate product types

  • Trust-building badges, such as “No.1 Pharmacist Recommended Brand” and “AU Made & Owned”


These ads were developed to perform both as awareness drivers and remarketing creatives—turning static assets into high-performing brand moments.



✦ Paid Video Ads 20s (Cost-Effective Production)



✦ The Result: A Brand That Feels Trustworthy and Approachable

Arravite’s social presence today reflects what the brand truly stands for—gentle science, real wellness, and a no-pressure vibe. In just 2–3 months of collaboration, we’ve helped establish a recognisable tone, a cohesive look and feel, and a growing relationship with its audience.


🎥 Bonus:

AI-Enhanced Social Video Creation

For select campaigns, we introduced motion content using a lightweight AI-powered process:


We sourced a curated set of brand-aligned images, developed a simple storyboard, and then used AI tools to animate the visuals into smooth, short-form social video. This allowed us to repurpose static content into engaging, dynamic assets without heavy production costs.

Step

Description

1. Brand Story Alignment

Review product messaging and define brand tone (calm, confident, everyday wellness).

2. Image Sourcing

Curate on-brand static visuals with lifestyle cues and soft emotion.

3. Storyboard Development

Organize visuals into a simple narrative arc: context → benefit → product → CTA.

4. AI-Powered Video Generation

Use AI tools to animate static visuals and apply natural motion transitions.

5. Video Editing & Sound

Refine timing, pacing, add text overlays and optional music or ambient sound.

6. Export & Platform Optimization

Export optimized formats (9:16, 1:1, 4:5) for Instagram, Facebook, TikTok.

Storyboard of the video


Watch the video

Instagram Story - Inner Balance Probiotic

What the Client Said


“NIOdesign really helped us bring the soul of our brand to life. The visuals feel aligned with who we are — clean, calm, and relevant.”

— Arravite Marketing Lead


Outcome


Arravite now has a social presence that reflects what the brand truly stands for —

calm confidence, daily value, and modern wellness.

And it’s all been built with content that invites connection — not just conversion.


📩 Ready to Build a Brand That Feels As Good As It Looks?


We help wellness, health, and beauty brands bring their identity to life with thoughtful content and visual storytelling.


📥 Contact us today to explore how we can support your next project.

 
 
 

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