South Yarra BMW EV Campaign
A retail-led EV campaign developed for South Yarra BMW, focused on creating a premium electric vehicle presence across billboard, digital and mobile environments.
The campaign evolved from a cinematic BMW EV reference visual into a scalable retail rollout system designed for multiple placements and viewing behaviours.
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From Reference to Retail Rollout
Inspired by a cinematic BMW EV launch visual, the campaign was reinterpreted into a cleaner retail environment designed for OOH, digital and mobile placements.
The following breakdown explores the visual adaptation process behind the campaign, from reference study and hero development through to multi-format retail rollout.
Find more details at
www.southyarrabmw.com
The Campaign Landing page:
www.southyarrabmw.com.au/complimentary-wallbox
